Xoxo, bijou

Niesha Davis—the founder, designer, and creative force behind xoxo, bijou (bee-shoo), based in Marietta, Georgia. I’m a wife, a mom of two grown kids (finally!), and a proud grandmother of two little ones who keep life full and joyful.

This brand didn’t start in a studio—it started with frustration.

As someone who can only wear clip-on earrings, I struggled to find styles that felt modern, bold, and truly me. The options were limited, uninspired, and honestly… forgettable. After one too many “there has to be something better than this” moments (and a push from my sister), I decided to create what I couldn’t find.

What began in 2019 as an idea turned into a mission. By November 13, 2020, I took a leap, left my full-time labor job, and chose entrepreneurship—betting on my creativity and determination to build something meaningful.

Every xoxo, bijou piece is rooted in that journey: handcrafted, thoughtfully designed, and made to stand out. From polymer clay beginnings to evolving mixed materials, the heart of the brand remains the same—bold, unique designs made for real people who want more from their accessories.

This is for the ones who love statement pieces.
For the ones who want options—especially when options have been limited.
And for anyone ready to wear their confidence, unapologetically.